Our Mission

To redefine vintage through a modern, streetwear lens - offering rare, high quality pieces that blend sporty energy with effortless style.

Our Story

Bluffer was born from a desire for something different - clothes that felt effortlessly cool yet put together and unlike anything else on the market.

While many vintage collections focus purely on nostalgia, Bluffer takes a new approach. Each piece is handpicked not just for its era, but for how it fits into a modern wardrobe — a curated edit of 80’s, 90’s and early 00’s streetwear reimagined with a contemporary edge. The result is a collection that captures vintage energy without feeling dated or overdone.

Rooted in East London’s creative culture, Bluffer celebrates individuality, confidence, and self-expression. It’s vintage styled, not just sold — bringing forward that effortlessly cool aesthetic through pieces that are wearable, and distinctly Bluffer.

Our Values

  • Quality

    Every piece is individually handpicked by the founder and carefully chosen for its fit, fabric and style. Bluffer stands for premium vintage with every drop curated to match the brands distinct aesthetic.

  • Versatility

    Each item is chosen with wearability in mind - from gym days to nights out. Bluffer champions clothing that fits your lifestyle and evolves with your mood - whether that be sporty, classy, relaxed or dressed up.

  • Individuality

    Bluffer celebrates originality. Every piece is one- of - a kind and made for the girl or guy who doesn't follow trends but instead sets them.

Sustainability

Fashion is one of the worlds biggest polluters - with over 92 million tonnes of clothing ending up in landfill every year.

By giving quality pieces a new life, Bluffer slows overproduction, reduces waste and celebrates clothing built to last.

We recognise that shopping sustainably doesn't have to mean replacing your whole wardrobe with vintage - it's about balance. There's nothing wrong with investing in a fresh pair of Calvins or a new Skims set, but making small, conscious choices - like shopping vintage when you can is what truly makes a difference.